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Sunkist Growers Cooperative (USA)

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Summary

Sunkist eliminated exploitative jobbers who controlled citrus prices. Farmers formed cooperative associations, pooled their fruit, and owned the entire value chain—packing, processing, and marketing. This three-tier cooperative model transformed California from scattered growers into the world's dominant citrus producer supplying 75% of California's citrus by 1939.

Location

Valencia, California, United States

Year Established:

1893

Annual Revenue

$1.2 billion (wholesale)

Total Members:

1,500+ citrus grower families

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