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Ocean Spray Cranberry Cooperative (USA)

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Summary

Ocean Spray eliminated seasonal dependence controlling cranberry farmers' survival. Three growers formed agricultural cooperative, pooled their cranberries, and owned processing to year-round sales—juice cocktails, dried fruit, sauce. This grower-owned model transformed cranberries from Thanksgiving-only product into $2 billion year-round business serving 700 farmer-families.

Location

Plymouth County, Massachusetts, United States

Year Established

1930

Annual Revenue

$2.05 billion

Total Members:

700+ cranberry farmer families (plus 50 grapefruit growers)

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