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Ocean Spray Cranberry Cooperative (USA)

Summary
Ocean Spray eliminated seasonal dependence controlling cranberry farmers' survival. Three growers formed agricultural cooperative, pooled their cranberries, and owned processing to year-round sales—juice cocktails, dried fruit, sauce. This grower-owned model transformed cranberries from Thanksgiving-only product into $2 billion year-round business serving 700 farmer-families.
Location
Plymouth County, Massachusetts, United States
Year Established
1930
Annual Revenue
$2.05 billion
Total Members:
700+ cranberry farmer families (plus 50 grapefruit growers)


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